From Concept to Reality

	Bag to Swag is the brainchild of fashion-savvy women who attend a plethora of functions and events as well as organize them. It all started over a glass of wine discussing the recent events that they had all attended and the take aways that they had received. Groups that should have provided glitz, glam and flare had fallen short and were handing out dime store gift bags with nothing but paper and a few cheap trinkets inside. And then, a fellow fashion-savvy gal pal commented to them that the bags they do for fashion shows, fashion week in NYC and more are always full of swag while the ones you get other places are nothing but a boring bag. Believe it or not, the gals already had a following so why not coin the phrase and voila! Bag to Swag™
The Swag Ladies™ (AKA GLAM GIRLS) A few words from the swag ladies...It is all about the bag, product and presentation. Indra A. Books, Award Winning Stylist "It's all about the presentation...and the bag!" Indra started designing her own clothes when she was 12 and was already an award winner by the age of 13. Every design has to be accessorized to be a total package and your event is no different. Your welcome bags are an extension of your business and its mission so it truly is all about the presentation. Kristine Condie, Award Winning Retailer "It's all about the product...and the bag!" Kristine is an award winning retailer in the gift industry for a reason. You only get one chance to make a great first impression and if your product is substandard, your impression says you don't care about your business or your clientele. You can have ticky-tacky or you can have classy. Want to learn to talk like a Swag Lady™? Check out the Swag Ladies' Glam Girl Dictionary The fine print: Bag to Swag is a joint venture between ON THE GO 4 U® LLC, Total Basket Cases Inc. and Make-up Artistry by Tracie. All credit card transactions will read "ON THE GO 4 U" on your billing statement.